
Nita Umashankar, Ph.D.
From classrooms to boardrooms -transforming purpose into performance and social impact.
Coaching
Employee Workshops
Consulting
Academic Research
About Me
As a tenured marketing professor, I’ve built my career on using marketing principles to drive both business results and social impact. My passion is helping people and organizations grow with purpose.
I’m an award-winning teacher known for creating emotional connection—because people learn and perform best when they feel seen, inspired, and empowered. I bring that same energy to every workshop and keynote.
I am also an award-winning researcher and an Associate Editor at two of the top four marketing journals globally. I apply my research rigor and expertise when consulting for companies, helping them measure impact and motivate multiple stakeholders.
I help professionals and teams build confidence, elevate their personal brands, and rediscover their purpose at work. I also speak about work–life synergy, choosing alignment over the impossible chase for balance. This message is grounded in my own journey raising two children while building a purpose-driven career.
Education
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Ph.D. Marketing, UT Austin (2010)
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M.S. Marketing, UT Austin (2007)
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B.B.A. Marketing and Entrepreneurship, Honors, U of Arizona (2004)
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B.S. Molecular and Cellular Biology, U of Arizona (2003)

01
One-On-One Coaching
Personal coaching to help you find your voice, build your brand, and lead with confidence.
02
Employee Workshops
I offer engaging corporate workshops focused on energizing your employees to maximize productivity and personal fullfilment.
My Services

AMA–EBSCO–RRBM Award for Responsible Research
Financial Times Top 10 Article
(UN SDGs)
Shelby D. Hunt / Harold H. Maynard Award
Journal of Marketing
AMA / MSI / H. Paul Root Award
Journal of Marketing
Fowler College of Business Faculty Fellow
Outstanding Reviewer
Journal of Marketing
Fisher IMS & AMA Servsig Dissertation Award
Research Awards
Teaching Excellence Award
San Diego State University
Mentor
Marketing Strategy Consortium
Mentor
Doctoral Consortium in Marketing
Poets & Quants Top 40 Undergraduate Business Professors
Twice Top Professor, Master’s Program
Georgia State University
Excellence in Teaching Award
University of Texas at Austin
Teaching Awards & Mentorship Recognition
Awards & Recognition
Happy Customers
What they’re saying

Kelcie Parra, Director Crisis House
"What truly sets Nita apart is that she is not just talk; she consistently shows up in authentic ways, providing tangible support and focusing on solutions. Her deep care for our success has been evident in every interaction, and her support has made a meaningful difference in advancing Crisis House’s ability to serve vulnerable individuals and families.”

Fernando Sierra, Veteran, Financial Advisor
"Working with Nita truly made a difference for me. What stood out most was how kind, patient, and genuinely invested she was throughout the process. She created a space where I felt supported but also challenged to grow. I walked away with more confidence, clarity, and belief in myself than I had before. I highly recommend Nita to anyone looking for a coach who truly cares and leads with both skill and heart."

Thiago Lopes, CEO and President, American Insight
"Having taps on the back feels good and it is what most of people do when you accomplish stuff in life. However, I believe I should strive for being 1% better each day. Having the authority to question and to challenge one who has already accomplished a lot is not for amateurs. That is when I met Nita as a speaker in a session where she challenged me to improve and do better. She is someone that looks outside the box with a unique approach and point of view.."
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Jalaja CK, Vice President Anudip
"Our engagement with Nita was deeply impactful. From the outset, she demonstrated an exceptional ability to understand our organisational landscape, the operational nuances of our programs, and the larger mission that drives our work. Her approach combined analytical rigour with a genuine human-centred perspective, allowing her to strengthen our research design, refine our analytical frameworks, and bring clarity to complex questions..”

Holly McKay, Women in Business, SDSU
"Dr. Umashankar captivated our large club with her insight, presence, and ability to translate complex ideas into meaningful, memorable takeaways. Her depth of expertise is matched only by the confidence and grace with which she carries herself. I wholeheartedly recommend Dr. Umashankar as a guest speaker for any organization looking to spark inspiration, encourage critical thinking, and create a truly engaging experience for their audience."

Daniel Moore
"I could recognize Nita's warmth and compassion from the beginning of our sessions. She was able to identify weak points in my conversational skills and self-presentation that I hadn't considered, as well as to challenge me and to reinforce performance feedback I'd received before. Perhaps her biggest impact was encouragement for me to pursue a PhD, a life dream that I had set aside."
Journal of Marketing Research (2024)
Journal of Marketing (2023)
Journal of Marketing (2021)
Journal of Marketing (2021)
Journal of Marketing (2017)
Journal of the Academy of Marketing Science (2016)
Marketing Science (2016)
Strategic Management Journal (2015)
Marketing Science (2014)

